What happened to Yahoo?

By Dhiren | Published: March 26, 2009

referralsI was just playing about with my analytics account and I started to look at my top 10 referrers in a bit more detail. What has happened to Yahoo? Last.fm, Flickr, Twitter and LinkedIn all drive more traffic to my blog than Yahoo does.

A report by Search Engine Land discusses how Yahoo and Microsoft saw a decrease and stabilisation in search market share last year, however, I do not believe decreases in market share can entirely be attributed to more people using Google.

People are becoming savvy browsers and utilities such as Last.fm, Flickr and LinkedIn are, in many respects, social search platforms that provide more than just search results.

Flickr, Last.Fm and LinkedIn all provide extra associative information in addition to search results and I believe people find this information really useful.

If you do an image search on Google or Yahoo you get delivered standard image search results, however, if you carry out the same searches in Flickr you receive lots of images in various sizes, all with exif data.

I think there is real value in improving specialist search functionality, I would love to see another search engine crack this before Google.

Yahoo wake up and export Flickr technology into your image search results.

This entry was posted in Natural Search Optimisation (NSO), Social Media and tagged , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

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