hullo!
This is Dhiren Shingadia's blog about stuff that makes him tick. Here you'll find ramblings about web technology, design and occasional, superfluous, spatters of randomness.
recent comments
- Liberal vs. Conservative Morality « Knife City Creamery on Morality
- Dhiren on Information Design Debate
- Charles on Information Design Debate
- Brandneusense on Dephect Prints
- Dhiren on How to win paper, rock and sicssors
- TSSVeloso on How to win paper, rock and sicssors
- James Glazebrook on Dephect Prints
- James Glazebrook on Dephect Prints
- Aries on Disk Space Analysis
- Charles Frith on Travels in Thailand
- Dhiren on Travels in Thailand
- Charles Frith on Travels in Thailand
- Tony Effik on Monthly Music #1
- #sxswi – top ten take outs « alastair cotterill on Rose on Gowalla, Foursqaure and Geo-Stuff
- Ravindra on Benefits of Microblogging – A real world example
me elsewhere
mates
stuff
-
subscribe
archives
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
i’ve been reading
i’ve been reading
Usability as USP
Whilst I was watching the box last night I noticed that the T.V. commercial for Go Compare was promoting the fact that their website had really good usability.
I think it’s a clever move from an advertiser that is now operating in quite a saturated market. There are so many insurance comparison sites and aggregators on the web; none of them seem to have any real distinguishing USPs.
We’ve seen Meerkats and all kinds of other brand awareness campaigns over the last few months, but what I like about GoCompare is that they have concentrated on creating a really positive user experience—that is now proudly being promoted.
No gimmicks, just a really good website that is easy to use.
Oh and by the way…
Cardboard cars and tins of beans? What were they thinking :S