Twedit Twunch

I’ve just been messing about with some of the twitter analytics tools available on the web in order to gain an idea of how people are reacting towards the credit crunch. All the tools show a recent uplift in tweets during this month and twitter spectrum shows associative phrases around the term.

Twist:

Twitter Spectrum:

TwitStat:

Sorry about the doom and gloom but each of tools provide interesting findings and different ways to analyse the “twitosphere” (sorry I had to get that one in).

Here comes another buzz word “Halo effect”, it is clear in the tables above that over the last few months tweets have increased as result of heightened media coverage (and banks collapsing).

The main point to take away from my experiment is that these tools should be used as part of social media measurement tool kits, overlaying trend lines from other tools and charts could help to paint more complete and comprehensive picture of social media activity as a whole.