Taking advantage of the sun

I’ve been a crap blogger recently, if you subscribe to my feed you’ll probably notice that I haven’t given you much to read. I haven’t packed in the blog, I’ve just busy been reading, observing, analysing and thinking.

The Ad/Media world has turned into a circus over the last 6 or 7 months. Budget cuts, new agencies and departments popping up everywhere, and of course everyone is now a “social media” or digital expert.

I’ve been reading all the various debates occurring on the blogs of the Ad world celebrities, and there really have been some excellent p**sing matches going on. Also there have been some great examples of people trying to turn themselves into celebrities by adding valueless minutia to some of the debates that I have been reading.

I think it’s great that the Ad/Media world is more connected through things like blog’s, microblog’s and feed’s. Unfortunately I sometimes get the impression that there are some really over confident personalities out there, who appear to be forgetting that people are quietly taking notice of what they’re saying.

Increasing the reach of your voice shouldn’t mean you decrease quality of what comes out of your mouth, or speak negatively about your industry peers or other disciplines in advertising.

Add value, disagree with respectful reasoning or just shut up!

Some of the best blogs I read are written by quiet people who blog infrequently, but when they do blog their posts are always amazing. You can tell they are methodical thinkers who spend time thinking about what they write. They don’t need to build their own brand by trying to make themselves visible everywhere, they just write great content which keeps people coming back naturally.

Anyway rant over.

Aside from all the standing back and watching the recent good weather gave me an opportunity to test out my new macro lens, which I bought aaages ago and the picture above is one of the first few test shots.