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Tag Archives: User Experience (UE)
Usability as USP
Whilst I was watching the box last night I noticed that the T.V. commercial for Go Compare was promoting the fact that their website had really good usability.
I think it’s a clever move from an advertiser that is now operating in quite a saturated market. There are so many insurance comparison sites and aggregators on [...]
Posted in User Experience (UE) Also tagged unique selling points, usability, user testing, usp, USPs Leave a comment

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