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this is Dhiren Shingadia's blog about stuff that makes him tick.
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Tag Archives: User Experience (UE)
Gesture Cube
The web is rapidly becoming a more semantic, dynamic and real-time environment. Applications now sit on the cloud and people are spending more time on social networks. As we spend more time “leaning in”, the ergonomics of the equipment we use starts to become vital. Seamless lifestyle integration and usability will be critical to making [...]
Posted in Technology, User Experience (UE) Also tagged ergonomics, gestural control, usuability Leave a comment
You only need to tell me once
Recently I read Steve Krug’s book: Don’t make think. It’s a very basic UE/IA primer, but a must read for anybody who is involved in anything to do with content, SEO, design and development. One of the things that I learned about was concise and clear UI’s across websites; they shouldn’t overly repeat things where [...]
Posted in User Experience (UE) Also tagged IA, Search & New Media, search functionality, UE Leave a comment
Usability as USP
Whilst I was watching the box last night I noticed that the T.V. commercial for Go Compare was promoting the fact that their website had really good usability. I think it’s a clever move from an advertiser that is now operating in quite a saturated market. There are so many insurance comparison sites and aggregators [...]
Posted in User Experience (UE) Also tagged unique selling points, usability, user testing, usp, USPs Leave a comment

PM vs UX vs Marketing