Tag Archives: social media strategies

We need more help to listen

By Dhiren | Published: August 30, 2009
There have been several recent write-ups about social media monitoring tools. The majority of the reviews surround flaws and functionality. I share some of the opinions, yes we do need clearer geographically defined data and the ability to extract more granular information. My concerns, however, reside with the completeness of data and information. Note I [...]
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“Collaboration starts internally”

By Dhiren | Published: February 1, 2009
I’ve recently been helping a number of clients get to grips to social meeja whilst simultaneously developing their social strategies. I often notice that people, departments, and organisations in general are not social internally, yet they still expect to build deeper relationships with strangers on the web. Funny that isn’t it? My role in these [...]
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IAB Social Media Handbook

By Dhiren | Published: November 5, 2008
  For the past 3 months I have been working with the recently formed IAB Social Media Council. The council has been set-up to help both agencies and marketer’s gain a better understanding of social media and some of its components. It has been great collaborating with fellow council members, who have all provided unique and insightful [...]
Posted in Digital Planning, Social Media, WOM | Also tagged , , | Leave a comment

Knowing Audiences – Urban Nerds

By Dhiren | Published: August 27, 2008
I recently stepped outside of the Oxford Circus tube station and for some reason a power box fixed to a wall caught my attention. Well actually it was the collage of really cool stickers plastered all over the box that fixed my eyes. One particular one stuck that out was Urban Nerds, what a cool [...]
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