Tag Archives: social media measurement

We need more help to listen

By Dhiren | Published: August 30, 2009
There have been several recent write-ups about social media monitoring tools. The majority of the reviews surround flaws and functionality. I share some of the opinions, yes we do need clearer geographically defined data and the ability to extract more granular information. My concerns, however, reside with the completeness of data and information. Note I [...]
Posted in Social Media | Also tagged , | Leave a comment

Apparently I’m not too irritating…

By Dhiren | Published: January 12, 2009
Posted in Measurement, Social Media | Also tagged , , , , | 1 Comment

The value of listening

By Dhiren | Published: December 5, 2008
I always notice that when people start talking about Social Media they often refer to it as a new method of talking to audiences, customers and people with shared interests. I suppose none of this is untrue, however, I rarely hear people refer to Social Media as an alternative method of LISTENING to audiences, customers [...]
Posted in Digital Planning, Social Media, Social networks, WOM | Also tagged , , | Leave a comment

Twedit Twunch

By Dhiren | Published: October 22, 2008
I’ve just been messing about with some of the twitter analytics tools available on the web in order to gain an idea of how people are reacting towards the credit crunch. All the tools show a recent uplift in tweets during this month and twitter spectrum shows associative phrases around the term. Twist: Twitter Spectrum: [...]
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