Seth Godin
URL fun with The Ever Project
Well thanks to Seth’s tip yesterday (yes people Seth Godin, quite a surreal sentence I know) I decided to check out ever.com or The Ever Project as it’s officially called.
It kicked off towards the latter end of last year and it uses most of the known Squidoo functionality, this is great for people who are already avid users of Sqidoo .
The USP of the site has to be the game play it provides. Firstly you sit there for a good 10 minutes or so playing about with all the possible url combinations. You’re then left to hunt the web to find facts in order to justify what your chosen URL claims.
Real novelty factors, and I can see a younger demographic getting into the whole Squidoo system early on in their web years. This is not only because of the novelty features, the existing lenses shown on the homepage scream good CTR’s:
Sexiest.cheerleader.ever.com
largest.hamburger.ever.com
Who wouldn’t be tempted to click through to those URL’s? Just to check out the claims out and have a good chuckle if not anything else. Ever.Com has been around for just under a year and there already seems to be quite a significant community building up around it.
cutest.chick.ever is my url
I’m keen to see how the ever-lenses perform in natural search results and how much weighting Google gives the unique URL’s. Some URL combinations might be worth gold dust, and the ability to add a 1000 chars leaves good room for optimised text also.
I did some playing with Google suggest and it can act as a handy to tool to help you pick URL’s.
Interesting times ahead for The Ever Project.
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