Tag Archives: Search & New Media

Fruity drinks and lunchtime dreams

By Dhiren | Published: September 5, 2010
I was sitting slouched when this ad first came on and the people around me immediately started laughing at the jingle/strap-line. Its at that point that you know a campaign is going to have some talk-ability. I often sigh when I’m asked to “go and check if people are talking about our TV ads”, because [...]
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You only need to tell me once

By Dhiren | Published: July 16, 2009
Recently I read Steve Krug’s book: Don’t make think. It’s a very basic UE/IA primer, but a must read for anybody who is involved in anything to do with content, SEO, design and development. One of the things that I learned about was concise and clear UI’s across websites; they shouldn’t overly repeat things where [...]
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Social Search usage increases

By Dhiren | Published: May 31, 2009
I was reading a good post today on Steve Rubel’s blog about Social Search, and how Twitter Search is gaining a sharp increase in usage. I’ve written about Social Search on a number of occasions, but Steve’s post got me thinking… So far Twitter Search ranks information purely on temporal factors; in comparison Google ranks [...]
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Google Trends for Websites

By Dhiren | Published: June 23, 2008
I think Google Trends for websites is great for a number of reasons: - Firstly it allows you to compare traffic by competitor - Secondly it allows you spot the performance of your competitors through known seasonality curves....
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