Uba Kontrovasie

Bring on the trumpets!

God I love this ad! Stupid, pointless and just plain funny! I hope these guys play on the characters throughout the rest of their offline/online comms. Possibilities are endless and I expect to see more of the same humour in other channels and formats.

Genius!

Tags: Advertising, Digital Planning, funny tv ad, offline advertising, Offline Media, tv ad

Google Trends for Websites

I think Google Trends for websites is great for a number of reasons:

- Firstly it allows you to compare traffic by competitor

- Secondly it allows you spot the performance of your competitors through known seasonality curves

- It is also an effective way to measure share of voice within Google across competitors, who gets the most searches at the end of the conversion funnel?

- Great tool to aid the planning of your PPC budget or content planning for NSO

I’m sure this little add-on will inspire all types of associative theories and methods to interpret the information provided.

At this stage my guess is that Google Trends for websites will not be able to provide trends for less prominent websites in the same way the original Google Trends cannot provide curves for niche keywords.

Hopefully this will change over time, providing people in the search business and marketing with more detailed information to aid planning.

Tags: Digital Planning, Google, Natural Search Optimisation (NSO), PPC, Search & New Media, Search & New Media, website trends