Tag Archives: Digital Planning

Google incorporates collaborative filtering-ish features into search options

By Dhiren | Published: May 15, 2009

I’m a big fan of collaborative filtering. Society increasingly seems to have a growing obsession with associative information and the ability to easily access and utilise trends. I’ve written about collaborative filtering before, and over the last year I have been watching how Google have been slowly incorporating it into their insights for search tools. [...]

Posted in Uncategorized | Also tagged Collaborative filtering, Google, natural search, search planning, search trends, searchology | Leave a comment

Some music trends

By Dhiren | Published: May 3, 2009

I was interested to see which music website or web application was the most popular out of all my current favourites: Is blip.fm slowly losing the battle? I also started researching DJ Shadow, apparently he’s quite big in Poland — I had no idea! Poszanowanie!

Posted in Digital Music, Digital Planning, Measurement | Also tagged Google, google labs, market research, search insights, trends, web application; | Leave a comment

Bring on the trumpets!

By Dhiren | Published: October 26, 2008

God I love this ad! Stupid, pointless and just plain funny! I hope these guys play on the characters throughout the rest of their offline/online comms. Possibilities are endless and I expect to see more of the same humour in other channels and formats. Genius!

Posted in Advertising, Brands, Digital Planning | Also tagged Advertising, funny tv ad, offline advertising, Offline Media, tv ad | Leave a comment

Google Trends for Websites

By Dhiren | Published: June 23, 2008

I think Google Trends for websites is great for a number of reasons: - Firstly it allows you to compare traffic by competitor - Secondly it allows you spot the performance of your competitors through known seasonality curves....