Tag Archives: offline advertising

CBS Outdoor

By Dhiren | Published: March 5, 2009
The economic downturn has seen many brands pull budgets away from offline media and digital display advertising. Brand marketers are now seeking more bang for buck, ROI centric methods of advertising, and cross channel optimisation. The spaces you once saw plastered with Ad’s appear to be vacant as media owners seem to be err…advertising themselves! [...]
Posted in Offline Media | Also tagged , , | Leave a comment

Bring on the trumpets!

By Dhiren | Published: October 26, 2008
  God I love this ad! Stupid, pointless and just plain funny! I hope these guys play on the characters throughout the rest of their offline/online comms. Possibilities are endless and I expect to see more of the same humour in other channels and formats. Genius!
Posted in Advertising, Brands, Digital Planning | Also tagged , , , , | Leave a comment