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Tag Archives: Natural Search Optimisation (NSO)
Bad Terminology
Lot’s of talk in the SEO world about “link-bait”, basically great content which increases the amount of relevant, keyword-rich links that point back to your domain or specific landing pages.
I don’t like the term “link-bait’ it makes people in the SEO business sound like snake oil salesman. Good links are important don’t get me [...]
Marking up websites for The Semantic Web
We’re at a point now where we’re seriously talking to clients about semantically marking up their websites. The problem is clients a) don’t like jargon and b) Just want to know business implications and benefits.
So many people are baffled by techies jabbering away about the semantic web and the components that enable it.
There is an [...]
Posted in Semantic web, Social Media, Technology Also tagged Ben Ward, Ben Wards, e-commerce websites, Google, HTML, key technologies, large retail website, microformats, on-line world, online accounts using rel=, online profiles, online world, open social network, portable social networks, rdf, Resource Description Framework, search algorithms, search results, semantic technologies, Semantic web, social network, social networking projects, Social networks, True, web applications, web content, web development, web services, web technologies, xhtml, Yahoo 1 Comment
Act like you deserve your top spot in Google!
Modern approaches to NSO (post meta keyword stuffing) encompass many overlapping disciplines, such as PR, User Experience (UE) and good design. So many people in the SEO field (client side web-masters especially) fail to take note of the UE side of well...UE!
Google indexing flash, what will this mean for accessibility?
Google are indexing flash, the news most designers have been waiting for! Flash has always been a harder sell for the pure designer types who build flash heavy websites and do not take the search engine spiders into account.
How will flash based sites rank within search engines in comparision to semantically optimised websites? With any [...]
Google Trends for Websites
I think Google Trends for websites is great for a number of reasons:
- Firstly it allows you to compare traffic by competitor
- Secondly it allows you spot the performance of your competitors through known seasonality curves....
Posted in Measurement Also tagged Digital Planning, Google, PPC, Search & New Media, Search & New Media, website trends Leave a comment
Google first click free
This is great news for publishers who rely on advertising/subscription driven business models as having “first click free” traffic will ensure consistent revenue is generated from new content and strategic placement of calls to sale at the end of article excerpts will help to drive paid subscriptions...
What happened to Yahoo?