Tag Archives: Measurement

Fruity drinks and lunchtime dreams

By Dhiren | Published: September 5, 2010
I was sitting slouched when this ad first came on and the people around me immediately started laughing at the jingle/strap-line. Its at that point that you know a campaign is going to have some talk-ability. I often sigh when I’m asked to “go and check if people are talking about our TV ads”, because [...]
Posted in Digital Planning, Measurement | Also tagged , , , | 1 Comment

Twedit Twunch

By Dhiren | Published: October 22, 2008
I’ve just been messing about with some of the twitter analytics tools available on the web in order to gain an idea of how people are reacting towards the credit crunch. All the tools show a recent uplift in tweets during this month and twitter spectrum shows associative phrases around the term. Twist: Twitter Spectrum: [...]
Posted in Measurement, Social Media, WOM | Also tagged , , , , | Leave a comment