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this is Dhiren Shingadia's blog about stuff that makes him tick.
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Tag Archives: conversation
Good TV ads still work
We’re in an advertising era where two way dialogue and brand conversation seem to mean everything. Is interrupt marketing dead, inefficient or ineffective? I don’t think so. Some recent TV advertisements have been creative and entertaining to the extent of gaining viral distribution and word of mouth recognition. Take for example the Cadburys or Britvic [...]
Posted in Advertising, Brands Also tagged cadburys, m&s, marks and spencer, offline, tv ads, viral, word of mouth marketing Leave a comment
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