Tag Archives: above the line

CBS Outdoor

The economic downturn has seen many brands pull budgets away from offline media and digital display advertising. Brand marketers are now seeking more bang for buck, ROI centric methods of advertising, and cross channel optimisation. The spaces you once saw plastered with Ad’s appear to be vacant as media owners seem to be err…advertising themselves! [...]
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Definitely a keeper…

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Anti-drugs

I’m a massive supporter of any anti-drugs campaigning, however, above the line anti-drugs adverts have always lacked a degree of “cred”. Finally the new FRANK ad has changed this. It’s just damn clever!
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