hullo!
This is Dhiren Shingadia's blog about stuff that makes him tick. Here you'll find ramblings about web technology, design and occasional, superfluous, spatters of randomness.
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Curious, fascinated and intelligently wasting time.
Uba Kontrovasie by Dhiren Shingadia is licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License.
Shades
I was flicking through Vice the other day and I spotted Oakley’s ads for their new range of shades.
At the bottom of their full page ad, I spotted a URL to their youtube channel called armchair sessions.
Whilst there are quite a few brands investing in branded content at the moment, I think armchair sessions is genuinely quite refreshing. The interviews cover a wide range of sports personalities, celebrities and x-gamers.
It’s good to see a brand make a commitment to their content by using offline media to advertise it. I think we’ll see more of this happening, media driving people to interactive brand experiences instead of brochure websites.
Rad.