links for 2010-02-28

By Dhiren | Published: February 28, 2010
  • Comments on the social graph: FACEBOOK FAN PAGES: THE FUTURE OF CRM
    Tony writes a great thought piece on the correct use of Facebook fan pages and how they are potentially the future of CRM. I haven't really got much to add to his piece, but it's got me thinking: Many brands are using Facebook pages as hubs where they can engage fans with "cool stuff". Taking Tony's points account, if the role of Facebook in marketing is more about CRM, are many brands misusing it by treating it as platform to create engagement?
    (tags: facebook)
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