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This is Dhiren Shingadia's blog about stuff that makes him tick. Here you'll find ramblings about web technology, design and occasional, superfluous, spatters of randomness.
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links for 2009-12-05
The other question is who is he talking to? Has he taken time to understand the profile of Cadbury shareholders? How many of them are likely to be interested in keeping Cadbury's British?
Hard numbers nested within a business case, that prove the commercial benefits of keeping the company British, will ultimately be the tool that reels in tempted shareholders.