Kool collaboration

I was on the Vice website and saw this yesterday. Yes I know, I know, I read Vice. What can I say…I like the quirky photo journalism.

I think it’s great how Volvo, Yahoo, Vice and The Independent have come together for this brand mash-up concept.

All the underpinnings of a good social media exercise seem to have been ticked off. I’m sure this concept will go viral like wildfire, giving the brands involved lots of exposure from a very young and enabled audience.

This concept is also another grenade from Volvo’s arsenal, who seem to be working hard to change their brand image and make it more, dare I say “cool”.

Poke seem to of had some sort of involvement with this whole project and Mr Waterfall is also on the very cool panel of judges for the design competition.

I’ll be watching this one evolve.