Ideas and not advertising

A rather old article I know but I found it doing some detective work around management consultancy firms.

The big consultancy firms steer some of the largest brands and businesses in the world. As the blogs of Ad-World celebrities now indicate, “businesses now need ideas and not just advertising”.

Ideas such as more cost efficient products, services, and after sales services, which go above the norm to provide genuine consumer help and not just up sell requests?

The consultancy firms seem to be the best people to facilitate and recommended real business changes, changes that deliver real value to people, the economy, their own brands and their clients businesses.

Whilst there is talk in the press of bonuses being rolled over, staff cut backs and recruitment initiatives being halted, shouldn’t now be the time that management consultants get truly excited?

The best case studies will come out of this recession and now should be a time for management consultants, the people guiding some of the largest organisations on the planet, to make real business and economic change.

Ad agencies and the marketing industry are now slowly warming to communications initiatives, which are geared to generate “engagement” and “conversations”. This may be a job only half done in many cases, it is not just marketing that needs to change. Changes to business operations, product development and enterprise workforce management need to be made likewise.