IAB Social Media Handbook

For the past 3 months I have been working with the recently formed IAB Social Media Council. The council has been set-up to help both agencies and marketer’s gain a better understanding of social media and some of its components.

It has been great collaborating with fellow council members, who have all provided unique and insightful views on managing social media effectively. 

Over the next few months the council will work to produce a number of supplements, seminars and information packs about social media to serve the very purpose of informing agencies and brands. 

The first completed resource is the Social Media Handbook, which can be found be on the IAB Social Media Council webpage.