Google Trends for Websites

By Dhiren | Published: June 23, 2008

I think Google Trends for websites is great for a number of reasons:

- Firstly it allows you to compare traffic by competitor

- Secondly it allows you spot the performance of your competitors through known seasonality curves

- It is also an effective way to measure share of voice within Google across competitors, who gets the most searches at the end of the conversion funnel?

- Great tool to aid the planning of your PPC budget or content planning for NSO

I’m sure this little add-on will inspire all types of associative theories and methods to interpret the information provided.

At this stage my guess is that Google Trends for websites will not be able to provide trends for less prominent websites in the same way the original Google Trends cannot provide curves for niche keywords.

Hopefully this will change over time, providing people in the search business and marketing with more detailed information to aid planning.

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