Getting it right on Facebook

I received an invite today on Facebook asking me to join a group for a company, my first reactions? Who and what the hell is this? I pretty much rejected it straight away.

There are lot’s of different types of groups on Facebook, fan based groups, interest groups and yes even brand groups.

Brand groups are often just set-up by normal people who are fans of brands or people who work for brands (brand evangelists).

There is a real need for social media marketers to understand how to use Facebook properly, there is no reason to spam people by sending invites to your brand group.

Social Media is all about permission marketing, if people like what you have to offer they will become a member of your Facebook group without any spammy requests.

LG have done good job of plugging their Facebook group on their social media hub (blog).

This allows people to join their group if they want to, in many respects a Facebook group should be seen as a brands own micro-social network.

Wake up people! Stop knocking on doors, provide people what they want by means of content and information, in time you will find people join your brand group automatically.