Cool Soap

I’m really liking the Malin+Goetz product packaging. It’s been around for quite some time, however, I like the way the type descends, gets smaller (in size and weight) and fades in colour.

I’ve been a bit cheeky and copied this style for a few powerpoint presentations. It’s quite a cool way of showing how drawn out some tech/marketing definitions look. I briefly show the slide with the definition and then flip over to the next slide, which contains a single easy to digest sentence interpreting the word/technology/theory I’m trying to explain.

The M+G website is also quite minimalist in it’s appearance and this ties in nicely with their packaging design.

An overall excellent use of the iconic Helvetica font in both package and web design.