Category Archives: WOM

The value of listening

By Dhiren | Published: December 5, 2008
I always notice that when people start talking about Social Media they often refer to it as a new method of talking to audiences, customers and people with shared interests. I suppose none of this is untrue, however, I rarely hear people refer to Social Media as an alternative method of LISTENING to audiences, customers [...]
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Deconstructing Stephen Fry

By Dhiren | Published: November 16, 2008
I’m really liking StephenFry.com, he has turned into a celebrity Social Media Evangelist. The only thing that I question about his whole concept is the use of his own video content? Why is it not being hosted on a platform like Vimeo, Revver or Viddler? If people could embed his video content onto their own blogs [...]
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Obama won because of hip-hop

By Dhiren | Published: November 11, 2008
I saw this interview live whilst I was eating my supper, other friends who also saw it said they cringed. I’ve got all of Dizzees’ albums and I know for a fact he’s not stupid, some of his lyrics are quick witted and quite clever. Part of me thinks was he playing up to the [...]
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Digging Bookmarks

By Dhiren | Published: November 9, 2008
Soo every other brand or website is dying to be on-trend in regards to “social media” and “web2”. This has sparked a number of webmasters and developers to add “add this” or “tell a friend” buttons to their blogs or websites. It’s a good move, and a quick win that I would certainly recommend, however, [...]
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IAB Social Media Handbook

By Dhiren | Published: November 5, 2008
  For the past 3 months I have been working with the recently formed IAB Social Media Council. The council has been set-up to help both agencies and marketer’s gain a better understanding of social media and some of its components. It has been great collaborating with fellow council members, who have all provided unique and insightful views on [...]
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Getting it right on Facebook

By Dhiren | Published: October 23, 2008
I received an invite today on Facebook asking me to join a group for a company, my first reactions? Who and what the hell is this? I pretty much rejected it straight away. There are lot’s of different types of groups on Facebook, fan based groups, interest groups and yes even brand groups. Brand groups [...]
Also posted in Social Media, Social networks | Tagged , , , | Leave a comment

Twedit Twunch

By Dhiren | Published: October 22, 2008
I’ve just been messing about with some of the twitter analytics tools available on the web in order to gain an idea of how people are reacting towards the credit crunch. All the tools show a recent uplift in tweets during this month and twitter spectrum shows associative phrases around the term. Twist: Twitter Spectrum: TwitStat: Sorry about [...]
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Get involved – “Pass it on”

By Dhiren | Published: October 21, 2008
I’ve been watching Jamie’s Ministry of Food for a couple of weeks and I think it’s brilliant! A real life example of a social experiment that encourages people to cook, eat well and pass on their learnings. In the show Jamie drives around Rotherham, knocking on peoples doors, holding cooking classes and getting people to [...]
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