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this is Dhiren Shingadia's blog about stuff that makes him tick.
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Category Archives: User Experience (UE)
Cultural frameworks and practices
While usability tests and focus groups are useful for specific phases of application development, they aren’t as useful for understanding cultural frameworks and practices because by the time an app is being tested. It has already accumulated so many cultural assumptions along the way in the design process that users are often asked to test [...]
Also posted in Design Leave a comment
PM vs UX vs Marketing
Not quite sure how I stumbled upon this deck, but it’s given me quite a lot to think about. As some people do or don’t know I’ve moved to pastures new and I’m having to take many of the things above into account.
What terrifies Bill Gates?
Who cares? Is it worth cheapening your clean homepage with the kind of advertising that you’re likely to find on Pirate Bay or some kind of underground file-sharing service. By the way, did you spot the missing question mark? A copywriter out there must be getting a serious lambasting. Do. Me. A. Favour.
Gesture Cube
The web is rapidly becoming a more semantic, dynamic and real-time environment. Applications now sit on the cloud and people are spending more time on social networks. As we spend more time “leaning in”, the ergonomics of the equipment we use starts to become vital. Seamless lifestyle integration and usability will be critical to making [...]
Also posted in Technology Tagged ergonomics, gestural control, User Experience (UE), usuability Leave a comment
You only need to tell me once
Recently I read Steve Krug’s book: Don’t make think. It’s a very basic UE/IA primer, but a must read for anybody who is involved in anything to do with content, SEO, design and development. One of the things that I learned about was concise and clear UI’s across websites; they shouldn’t overly repeat things where [...]
Posted in User Experience (UE) Tagged IA, Search & New Media, search functionality, UE, User Experience (UE) Leave a comment
Usability as USP
Whilst I was watching the box last night I noticed that the T.V. commercial for Go Compare was promoting the fact that their website had really good usability. I think it’s a clever move from an advertiser that is now operating in quite a saturated market. There are so many insurance comparison sites and aggregators [...]
Posted in User Experience (UE) Tagged unique selling points, usability, User Experience (UE), user testing, usp, USPs Leave a comment
Eastern Electro
I bought some great albums this weekend by Nasha Records, just supreme eastern electro breaks. Their online shop doesn’t let you download directly; however, I recommend tunetribe, who have the online music purchasing experience well and truly mastered. Everything from UE, SEO and good design have been addressed very well. I had my music downloaded [...]
Also posted in Digital Music Tagged dance music, eastern electro, online shopping experience Leave a comment
Good usability cannot be found behind a login screen
The recent launch of Google Website Optimiser probably got a lot of web-masters thinking “Great! a free, off the shelf solution to usability”, just like Google Analytics was a free, off the shelf equivalent to all the big names such as Omniture, Nedstad and Hitbox. Multivariate testing can provide insight into effective landing page rotations and web [...]
Posted in User Experience (UE) Tagged analytics, efficiency optimisation, multivariate testing Leave a comment
Zazzling Zoom
I was surfing the web for t-shirts today, just looking and not buying. I want to print my own, there are so many Banksy tee’s available but no Binoy Varghese tee’s or any of the artists that I like. Anyway I stumbled upon Zazzle.Com, which at first looked like any other t-shirt website, however, after [...]
Also posted in Design Tagged ajax, Art, Design, e-shop, ecommerce, fashion, online shop, tee shirts, usability, web design Leave a comment
Amazon goes Crayola