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Category Archives: User Experience (UE)
Usability as USP
Whilst I was watching the box last night I noticed that the T.V. commercial for Go Compare was promoting the fact that their website had really good usability.
I think it’s a clever move from an advertiser that is now operating in quite a saturated market. There are so many insurance comparison sites and aggregators on [...]
Posted in User Experience (UE) Tagged unique selling points, usability, User Experience (UE), user testing, usp, USPs Leave a comment
Eastern Electro
I bought some great albums this weekend by Nasha Records, just supreme eastern electro breaks. Their online shop doesn’t let you download directly; however, I recommend tunetribe, who have the online music purchasing experience well and truly mastered.
Everything from UE, SEO and good design have been addressed very well. I had my music downloaded [...]
Also posted in Digital Music Tagged dance music, eastern electro, online shopping experience Leave a comment
Good usability cannot be found behind a login screen
The recent launch of Google Website Optimiser probably got a lot of web-masters thinking “Great! a free, off the shelf solution to usability”, just like Google Analytics was a free, off the shelf equivalent to all the big names such as Omniture, Nedstad and Hitbox.
Multivariate testing can provide insight into effective landing page rotations and web analytics [...]
Posted in User Experience (UE) Tagged analytics, efficiency optimisation, multivariate testing Leave a comment
Zazzling Zoom
I was surfing the web for t-shirts today, just looking and not buying. I want to print my own, there are so many Banksy tee’s available but no Binoy Varghese tee’s or any of the artists that I like.
Anyway I stumbled upon Zazzle.Com, which at first looked like any other t-shirt website, however, after [...]
Also posted in Design Tagged ajax, Art, Design, e-shop, ecommerce, fashion, online shop, tee shirts, usability, web design Leave a comment
Thinking about who reads your content
I remember studying an e-learning module at University during my final year, it involved learning about different learning styles and the psychology behind learning.
One of the learning theories we covered was called VARK learning styles by Flemming and Mills.
The theory outlined four main types of learning style/persona:
- Visual
People who are visually stimulated learn [...]
Posted in User Experience (UE) Tagged content optimisation, Content planning, elearning, VARK Leave a comment
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