Category Archives: Social Media

My latest thoughts on Social Media, Buzz Marketing and Online PR

IAB Social Media Handbook

  For the past 3 months I have been working with the recently formed IAB Social Media Council. The council has been set-up to help both agencies and marketer’s gain a better understanding of social media and some of its components. It has been great collaborating with fellow council members, who have all provided unique and insightful [...]
Also posted in Digital Planning, WOM | Tagged , , , | Leave a comment

Open source and open source communities

Having never really grasped Photoshop properly and only making minor changes to photographs using Apple’s Aperture on my old Mac, I thought it was time for me to really start editing my photos properly. After all sometimes you only have a single take whether it’s film or digital. With this in mind I began to [...]
Also posted in Cloud computing, Open Source, Technology | Tagged , , , , , , | Leave a comment

The power of tagging

A seasonal post from me today… People often ask me why the hell they should bother tagging content? Lot’s of reasons for this and I could sit here and yammer on about tagging, taxonomies and folksonomies etc etc. Instead of me giving you guys a drawn out explanation I’ll let you do the reading into [...]
Also posted in Digital Photography and Art | Tagged , , , , , , , , , | 1 Comment

Getting it right on Facebook

I received an invite today on Facebook asking me to join a group for a company, my first reactions? Who and what the hell is this? I pretty much rejected it straight away. There are lot’s of different types of groups on Facebook, fan based groups, interest groups and yes even brand groups. Brand groups [...]
Also posted in Social networks, WOM | Tagged , , , | Leave a comment

Twedit Twunch

I’ve just been messing about with some of the twitter analytics tools available on the web in order to gain an idea of how people are reacting towards the credit crunch. All the tools show a recent uplift in tweets during this month and twitter spectrum shows associative phrases around the term. Twist: Twitter Spectrum: [...]
Also posted in Measurement, WOM | Tagged , , , , , | Leave a comment

Get involved – “Pass it on”

I’ve been watching Jamie’s Ministry of Food for a couple of weeks and I think it’s brilliant! A real life example of a social experiment that encourages people to cook, eat well and pass on their learnings. In the show Jamie drives around Rotherham, knocking on peoples doors, holding cooking classes and getting people to [...]
Also posted in Politics & Society, WOM | Tagged , , , , , , , , | Leave a comment

FOWA

I was at FOWA for the second day of the conference last week, it was an insightful day out of the office and I walked out feeling quite informed about all things going on in the world of web apps and social websites. My day kicked off with Tim Bray giving a good on talk [...]
Also posted in Cloud computing, Technology | Tagged , , , , , , , , , | Leave a comment

Kool collaboration

I was on the Vice website and saw this yesterday. Yes I know, I know, I read Vice. What can I say…I like the quirky photo journalism. I think it’s great how Volvo, Yahoo, Vice and The Independent have come together for this brand mash-up concept. All the underpinnings of a good social media exercise [...]
Also posted in Advertising | Tagged , , , , , , | Leave a comment

Geek Meet

So I attented twestival earlier during the week, a sort of social media, web2 and netrentrepreneur gathering all organised via twitter. This was definitely the first media event I had attended, which had been organised through twitter. Some people were shocked about how many agency bods had attended but then what did they expect? A [...]
Also posted in Microblogging | Tagged , , , , , | Leave a comment

I see the little ones have grown up, Chai?

When I was a kid I used to get taken to asian fabric shops by my parents every other Saturday. As my parents were regular customers they used to have a bit of banter with the shop keepers who used to serve them complimentary chai and food. You don’t exactly see this happening in John [...]
Also posted in CRM, WOM | Tagged , , , , | Leave a comment