Category Archives: Social Media

My latest thoughts on Social Media, Buzz Marketing and Online PR

Iraqi Government on Twitter

By Dhiren | Published: January 10, 2010
I’ve been meaning to check out Thorne Anderson’s work for quite some time, so today I started to browse through Unembedded. In comparison to traditional press photography, Anderson’s work movingly provides a grittier view of the war in Iraq. After flicking through the online gallery, I decided to share the site via a tweet. As [...]
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We need more help to listen

By Dhiren | Published: August 30, 2009
There have been several recent write-ups about social media monitoring tools. The majority of the reviews surround flaws and functionality. I share some of the opinions, yes we do need clearer geographically defined data and the ability to extract more granular information. My concerns, however, reside with the completeness of data and information. Note I [...]
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2 Kool 4 Skool

By Dhiren | Published: August 17, 2009
I spotted this over @boingboing today, a kid lip syncing over hip-hop tracks in the 5th Avenue Apple Store in NY. Apparently he’s done this quite a few times, the clips are below: Of course this wasn’t intentional and I’m sure that Apple didn’t sit in their Bose-speaker-decked offices fabricating all of this (one hopes [...]
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Shades

By Dhiren | Published: July 17, 2009
I was flicking through Vice the other day and I spotted Oakley’s ads for their new range of shades. At the bottom of their full page ad, I spotted a URL to their youtube channel called armchair sessions. Whilst there are quite a few brands investing in branded content at the moment, I think armchair [...]
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Japanese obsessions continue

By Dhiren | Published: June 28, 2009
Most people that know me well know that I have a growing obsession with Japanese stuff. Tumblr have recently re-jigged their search functionality and now you get this lovely digital—and rather square—collage for each and every search result. We like! One of my sweet finds are below, it’s a diagram detailing how the smooth criminal [...]
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Social Search usage increases

By Dhiren | Published: May 31, 2009
I was reading a good post today on Steve Rubel’s blog about Social Search, and how Twitter Search is gaining a sharp increase in usage. I’ve written about Social Search on a number of occasions, but Steve’s post got me thinking… So far Twitter Search ranks information purely on temporal factors; in comparison Google ranks [...]
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Us vs. Them

By Dhiren | Published: April 28, 2009
So…I’m a bit late to air my thoughts about this debate, however, I felt I needed to understand the debate before I made any comments. Traditional PR agencies vs. Digital Shops, SEO houses and Social Media Agencies—who’s better equipped at utilising new methods of Online PR and leading clients into digital? A rather tough question [...]
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Be nice or leave

By Dhiren | Published: April 18, 2009
Just an excellent presso from Faris Yakob, it just had to be shared.
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What happened to Yahoo?

By Dhiren | Published: March 26, 2009
I was just playing about with my analytics account and I started to look at my top 10 referrers in a bit more detail. What has happened to Yahoo? Last.fm, Flickr, Twitter and LinkedIn all drive more traffic to my blog than Yahoo does. A report by Search Engine Land discusses how Yahoo and Microsoft [...]
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Taking advantage of the sun

By Dhiren | Published: March 21, 2009
I’ve been a crap blogger recently, if you subscribe to my feed you’ll probably notice that I haven’t given you much to read. I haven’t packed in the blog, I’ve just busy been reading, observing, analysing and thinking. The Ad/Media world has turned into a circus over the last 6 or 7 months. Budget cuts, [...]
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People powered search vs. Algorithm powered search

By Dhiren | Published: February 22, 2009
For quite some time I have been sanity checking some of my searches in delicious. Basically everytime I do a search in Google, I replicate it in Delicious. I’ve been trying to see which of the two provide me with the most accurate search results, across a variety of search terms. Google launching Search Wiki [...]
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