Category Archives: Social networks

Pepsi Raw

By Dhiren | Published: June 9, 2009

At Paddington station today a small can collided with my foot whilst I was trying to find out a departure time for my train. This little brown specimen had rolled over from its Pepsi sample stand where the guys from Pepsi were dishing out goodies to the commuting masses. Nothing unusual I guess, I suppose [...]

Bragging design

By Dhiren | Published: February 16, 2009

Brag ‘n’ dare community website Bragster has a cool homepage feature, little translucent dialogue boxes that pop up to let visitors know about conversations happening inside. You can’t come in though, you have to become a member, very clever me thinks.

Also posted in Design | Tagged adobe air, community based site, Design, online community, social network | 1 Comment

And the wall came tumbling down

By Dhiren | Published: December 12, 2008

A client e-mailed me today to notify me about their IT department putting exceptions on their firewall, so all staff can now access social websites. Long live the revolution!

Also posted in Social Media | Tagged corporate change, corporate culture | Leave a comment

The value of listening

By Dhiren | Published: December 5, 2008

I always notice that when people start talking about Social Media they often refer to it as a new method of talking to audiences, customers and people with shared interests. I suppose none of this is untrue, however, I rarely hear people refer to Social Media as an alternative method of LISTENING to audiences, customers [...]

Also posted in Digital Planning, Social Media, WOM | Tagged listening, research, social media, social media measurement | Leave a comment

Getting it right on Facebook

By Dhiren | Published: October 23, 2008

I received an invite today on Facebook asking me to join a group for a company, my first reactions? Who and what the hell is this? I pretty much rejected it straight away. There are lot’s of different types of groups on Facebook, fan based groups, interest groups and yes even brand groups. Brand groups [...]

Also posted in Social Media, WOM | Tagged facebook, groups, permission marketing, social network | Leave a comment

Hosting parties and making friends

By Dhiren | Published: September 20, 2008

One of my favourite quotes is: “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you” – Dale Carnegie That quote has long sat on my Facebook profile even before I started to understand Social Media [...]