Category Archives: Digital Planning

Digital Freegans

By Dhiren | Published: January 4, 2009
Not too long ago I was watching a TV program about Freeganism and Freegans, it was a Cutting Edge style show, not quite sure what channel it was on. It got me thinking… The web is turning people into Digital Freegans, people who use the webs’ free resources as alternatives to traditional paid for sources [...]
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The value of listening

By Dhiren | Published: December 5, 2008
I always notice that when people start talking about Social Media they often refer to it as a new method of talking to audiences, customers and people with shared interests. I suppose none of this is untrue, however, I rarely hear people refer to Social Media as an alternative method of LISTENING to audiences, customers [...]
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IAB Social Media Handbook

By Dhiren | Published: November 5, 2008
  For the past 3 months I have been working with the recently formed IAB Social Media Council. The council has been set-up to help both agencies and marketer’s gain a better understanding of social media and some of its components. It has been great collaborating with fellow council members, who have all provided unique and insightful [...]
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Bring on the trumpets!

By Dhiren | Published: October 26, 2008
  God I love this ad! Stupid, pointless and just plain funny! I hope these guys play on the characters throughout the rest of their offline/online comms. Possibilities are endless and I expect to see more of the same humour in other channels and formats. Genius!
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Kids and Kom-pu-ters

By Dhiren | Published: September 24, 2008
  I was with family on Sunday, my little nephew (aged 9) went into his bedroom came back out with his laptop. Not just any old laptop my I add, a state of the art Dell Inspiron.  As he was loading up Roxio photo software to show me a slideshow of their holiday (which he compiled [...]
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