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this is Dhiren Shingadia's blog about stuff that makes him tick.
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Category Archives: Digital Planning
Prisoners Dilemma
A real strategist understands business and how communications, in all forms, work to drive acquisition and sales. Communications strategies are heavily influenced by corporate strategy and market landscapes. I have started to read The Art of Strategy in order to revist corporate strategy and understand more complex modus operandi. The book has so far been [...]
Posted in Digital Planning Tagged account planning, business strategy, corporate strategy Leave a comment
Fruity drinks and lunchtime dreams
I was sitting slouched when this ad first came on and the people around me immediately started laughing at the jingle/strap-line. Its at that point that you know a campaign is going to have some talk-ability. I often sigh when I’m asked to “go and check if people are talking about our TV ads”, because [...]
Also posted in Measurement Tagged advertising evaluation, google realtime, Measurement, media evaluation, Search & New Media 1 Comment
Building Web Reputation Systems
I started watching this video thinking it was something to do with sentiment monitoring, but it’s actually about leveraging the reputations of people within communities and correct use of voting mechanisms, in order to define reputation. It’s rather long and key points are delivered after some tenuous examples, but it’s worth a watch as gives [...]
Disk Space Analysis
I’ve had my Mac for just over two years and I’ve only got 56GB of disk space left. Today I went on the hunt for a disk space analyser—something to tell me what’s eating away at my disk space. After some digging I found Daisy Disk. To my surprise the application is amazing! It visually [...]
Feltron Report 2009
For those not aware of Nicholas Feltron: he’s the chap that’s responsible for Daytum and a series of other information design projects. Over 2009 Nicholas gave his friends, family and acquaintances forms to provide feedback on meetings with him. After collecting and processing all returned forms, Nicholas has produced a limited number of booklets to [...]
Silverlightening
Microsoft came to see us the other day about the potential use of Silverlight and its Deep Zoom capabilities. Admittedly, I’ve always perceived Silverlight as the underdog—that bites at Flash—but its adoption has substantially increased due to Windows Vista, 7 and the latest versions of IE. According to RIAS, Sliverlight now has 62% adoption in [...]
Dear Reader
Things have been quiet here lately and it’s because I’ve been busy. Not just with work, but fun stuff too! I’ve been thinking a lot about this space recently and what I should do with it. This blog started out as a workey thing: a place to scribe my marketing thoughts and learn the mechanics [...]
Rose on Gowalla, Foursqaure and Geo-Stuff
Nothing new in this video, but he summaries things quite well. It’s also great to understand the data that we WILL have to play with soon.
The use of blogs as reflective tools
A little bit long and monotone, but interesting nonetheless.

The future of advertsing?