I was in the gym trying to justify my membership fee for the first time in over a week. After my somewhat average workout I saw the above sticker-ad pasted inside a few locker doors.

It made me smile at first, our mick taking banter with the French never ends. I then became distracted by four loud French guys, stacked and cut like glass, giving each other jockesq, post-workout high fives.

It was a real right back at you moment. Judging by the way they looked I think they gave up their diets of chocolat chaude et croissant a long time ago.

Click Me

The economic downturn has seen many brands pull budgets away from offline media and digital display advertising. Brand marketers are now seeking more bang for buck, ROI centric methods of advertising, and cross channel optimisation. The spaces you once saw plastered with Ad’s appear to be vacant as media owners seem to be err…advertising themselves!

I saw this Ad a at Oxford Circus tube station (Bakerloo Line, Northbound), quite a clever Ad about why you will carry on paying attention to Ad’s on the underground. It got my attention as well as a few others who smiled as they stopped to read it.

Very clever indeed CBS

Excuse the poor quality pic, it’s a sh*t iPhone shot, one day I am going to put a sticker on the back of my iPhone which will read “My other camera is a DSLR”.