Category Archives: Offline Media

Gutted

By Dhiren | Published: June 21, 2009
Erm…I’m not sure how I feel about this ad. I was in the gym trying to justify my membership fee for the first time in over a week. After my somewhat average workout I saw the above sticker-ad pasted inside a few locker doors. It made me smile at first, our mick taking banter with [...]
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CBS Outdoor

By Dhiren | Published: March 5, 2009
The economic downturn has seen many brands pull budgets away from offline media and digital display advertising. Brand marketers are now seeking more bang for buck, ROI centric methods of advertising, and cross channel optimisation. The spaces you once saw plastered with Ad’s appear to be vacant as media owners seem to be err…advertising themselves! [...]
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