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this is Dhiren Shingadia's blog about stuff that makes him tick.
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Category Archives: Natural Search Optimisation (NSO)
People powered search vs. Algorithm powered search
For quite some time I have been sanity checking some of my searches in delicious. Basically everytime I do a search in Google, I replicate it in Delicious. I’ve been trying to see which of the two provide me with the most accurate search results, across a variety of search terms. Google launching Search Wiki [...]
Also posted in Social Media Tagged Google, human powered search, search alogorithm, search wiki, self organisation, tagging 1 Comment
Google going Social
I suppose none of us have been oblivious to the birth of Google Search Wiki in recent weeks, I’ve already heard lot’s of people say “hang on a sec, it’s not really a wiki”. Search Wiki at the moment serves a purpose for Google account holders, who want to annotate, customize and improve the quality [...]
Also posted in Social Media Tagged friend connect, Google, improving search, search wiki, social media, social search Leave a comment
Benefits of Microblogging – A real world example
Microblogging has so many versatile marketing uses, however, clients question why they should use microblogs and what are the real benefits? I could probably sit here and write 10 or more obvious reasons, however, one of the most important reasons has to be search engine visibility…I will lend you my real world example: I bought [...]
Also posted in Brands, Direct Response, Microblogging, Mobile, Social Media Tagged DR, microblog, Microblogging, social media, tweet, Twitter 1 Comment
The Google Social Graph and beyond
Referring back to my earlier post about The Semantic Web, I mentioned that new build projects should utilise things such as Microformats and RDF. One of the main reasons for this was to provide people with better usability of social networks, enabling them to find existing friends easily on new social platforms and facilitate portable, [...]
Also posted in Semantic web, Social Media Tagged foaf, Google, google social graph, microformats, rdf, Semantic web, social media optimisation, xfn Leave a comment
Act like you deserve your top spot in Google!
Modern approaches to NSO (post meta keyword stuffing) encompass many overlapping disciplines, such as PR, User Experience (UE) and good design. So many people in the SEO field (client side web-masters especially) fail to take note of the UE side of well...UE!
Google indexing flash, what will this mean for accessibility?
Google are indexing flash, the news most designers have been waiting for! Flash has always been a harder sell for the pure designer types who build flash heavy websites and do not take the search engine spiders into account. How will flash based sites rank within search engines in comparision to semantically optimised websites? With [...]
Google first click free
This is great news for publishers who rely on advertising/subscription driven business models as having “first click free” traffic will ensure consistent revenue is generated from new content and strategic placement of calls to sale at the end of article excerpts will help to drive paid subscriptions...
What happened to Yahoo?