Measurement
Twedit Twunch
I’ve just been messing about with some of the twitter analytics tools available on the web in order to gain an idea of how people are reacting towards the credit crunch. All the tools show a recent uplift in tweets during this month and twitter spectrum shows associative phrases around the term.
Twist:
Twitter Spectrum:
TwitStat:
Sorry about the doom and gloom but each of tools provide interesting findings and different ways to analyse the “twitosphere” (sorry I had to get that one in).
Here comes another buzz word “Halo effect”, it is clear in the tables above that over the last few months tweets have increased as result of heightened media coverage (and banks collapsing).
The main point to take away from my experiment is that these tools should be used as part of social media measurement tool kits, overlaying trend lines from other tools and charts could help to paint more complete and comprehensive picture of social media activity as a whole.
Google Trends for Websites
I think Google Trends for websites is great for a number of reasons:
- Firstly it allows you to compare traffic by competitor
- Secondly it allows you spot the performance of your competitors through known seasonality curves
- It is also an effective way to measure share of voice within Google across competitors, who gets the most searches at the end of the conversion funnel?
- Great tool to aid the planning of your PPC budget or content planning for NSO
I’m sure this little add-on will inspire all types of associative theories and methods to interpret the information provided.
At this stage my guess is that Google Trends for websites will not be able to provide trends for less prominent websites in the same way the original Google Trends cannot provide curves for niche keywords.
Hopefully this will change over time, providing people in the search business and marketing with more detailed information to aid planning.
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