Category Archives: Measurement

Views on online marketing measurement, tracking technologies, web analytics and buzz metrics

Fruity drinks and lunchtime dreams

By Dhiren | Published: September 5, 2010
I was sitting slouched when this ad first came on and the people around me immediately started laughing at the jingle/strap-line. Its at that point that you know a campaign is going to have some talk-ability. I often sigh when I’m asked to “go and check if people are talking about our TV ads”, because [...]
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Some music trends

By Dhiren | Published: May 3, 2009
I was interested to see which music website or web application was the most popular out of all my current favourites: Is blip.fm slowly losing the battle? I also started researching DJ Shadow, apparently he’s quite big in Poland — I had no idea! Poszanowanie!
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Apparently I’m not too irritating…

By Dhiren | Published: January 12, 2009
Also posted in Social Media | Tagged , , , , , | 1 Comment

Twedit Twunch

By Dhiren | Published: October 22, 2008
I’ve just been messing about with some of the twitter analytics tools available on the web in order to gain an idea of how people are reacting towards the credit crunch. All the tools show a recent uplift in tweets during this month and twitter spectrum shows associative phrases around the term. Twist: Twitter Spectrum: [...]
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Google Trends for Websites

By Dhiren | Published: June 23, 2008
I think Google Trends for websites is great for a number of reasons: - Firstly it allows you to compare traffic by competitor - Secondly it allows you spot the performance of your competitors through known seasonality curves....
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