Category Archives: CRM

ECRM done the right way

By Dhiren | Published: March 4, 2009
There are only a few e-mail newsletters that I do open, I’m not one for spam. Not so long ago I subscribed to the newsletter for someecards, it doesn’t disappoint. A note to any brand invading my inbox, send me something original and maybe I will carry on reading your email’s. [...]
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I see the little ones have grown up, Chai?

By Dhiren | Published: September 23, 2008
When I was a kid I used to get taken to asian fabric shops by my parents every other Saturday. As my parents were regular customers they used to have a bit of banter with the shop keepers who used to serve them complimentary chai and food. You don’t exactly see this happening in John Lewis, [...]
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