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Category Archives: Content planning
2 Kool 4 Skool
I spotted this over @boingboing today, a kid lip syncing over hip-hop tracks in the 5th Avenue Apple Store in NY.
Apparently he’s done this quite a few times, the clips are below:
Of course this wasn’t intentional and I’m sure that Apple didn’t sit in their Bose-speaker-decked offices fabricating all of this (one hopes not). [...]
Also posted in Social Media Tagged Apple, branded content, conversation, social media Leave a comment
Shades
I was flicking through Vice the other day and I spotted Oakley’s ads for their new range of shades.
At the bottom of their full page ad, I spotted a URL to their youtube channel called armchair sessions.
Whilst there are quite a few brands investing in branded content at the moment, I think armchair sessions [...]
Bad Terminology
Lot’s of talk in the SEO world about “link-bait”, basically great content which increases the amount of relevant, keyword-rich links that point back to your domain or specific landing pages.
I don’t like the term “link-bait’ it makes people in the SEO business sound like snake oil salesman. Good links are important don’t get me [...]
Posted in Content planning Tagged backlinks, linkbait, linking, Natural Search Optimisation (NSO), seo Leave a comment

Kites in India and some other tasty HD stuff