Category Archives: Content planning

Kites in India and some other tasty HD stuff

All courtesy of Macgregor on Vimeo
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2 Kool 4 Skool

I spotted this over @boingboing today, a kid lip syncing over hip-hop tracks in the 5th Avenue Apple Store in NY. Apparently he’s done this quite a few times, the clips are below: Of course this wasn’t intentional and I’m sure that Apple didn’t sit in their Bose-speaker-decked offices fabricating all of this (one hopes not). [...]
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Shades

I was flicking through Vice the other day and I spotted Oakley’s ads for their new range of shades. At the bottom of their full page ad, I spotted a URL to their youtube channel called armchair sessions. Whilst there are quite a few brands investing in branded content at the moment, I think armchair sessions [...]
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Bad Terminology

Lot’s of talk in the SEO world about “link-bait”, basically great content which increases the amount of relevant, keyword-rich links that point back to your domain or specific landing pages. I don’t like the term “link-bait’ it makes people in the SEO business sound like snake oil salesman. Good links are important don’t get me [...]
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