hullo!
This is Dhiren Shingadia's blog about stuff that makes him tick. Here you'll find ramblings about web technology, design and occasional, superfluous, spatters of randomness.
recent comments
- Liberal vs. Conservative Morality « Knife City Creamery on Morality
- Dhiren on Information Design Debate
- Charles on Information Design Debate
- Brandneusense on Dephect Prints
- Dhiren on How to win paper, rock and sicssors
- TSSVeloso on How to win paper, rock and sicssors
- James Glazebrook on Dephect Prints
- James Glazebrook on Dephect Prints
- Aries on Disk Space Analysis
- Charles Frith on Travels in Thailand
- Dhiren on Travels in Thailand
- Charles Frith on Travels in Thailand
- Tony Effik on Monthly Music #1
- #sxswi – top ten take outs « alastair cotterill on Rose on Gowalla, Foursqaure and Geo-Stuff
- Ravindra on Benefits of Microblogging – A real world example
me elsewhere
mates
stuff
-
subscribe
archives
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
i’ve been reading
Category Archives: Brands
Definitely a keeper…
Also posted in Advertising Tagged above the line, Advertising, brand planning, gender stereotyping, tv Leave a comment
A train, some raisins and childhood memories
I’ve been busy recently, what have I been up to? Errmm…doing site audits, working on pitches and taking trains to Manchester. Manchester is cool, lots of construction work under way and old boarded up buildings, which were full of character and plastered with graffiti. On the way back to London I bought a packet of [...]
Bring on the trumpets!
God I love this ad! Stupid, pointless and just plain funny! I hope these guys play on the characters throughout the rest of their offline/online comms. Possibilities are endless and I expect to see more of the same humour in other channels and formats. Genius!
Also posted in Advertising, Digital Planning Tagged Advertising, Digital Planning, funny tv ad, offline advertising, Offline Media, tv ad Leave a comment
Nano Chromatic
Apple strike again with another really well made iPod ad. Apple have become renowned for using bands such as The Fratellis and Feist in iPod ads of days gone by. This time Apple have enlisted Chairlift; who have an easy, Vampire Weekendish sound. Apple are clearly another brand that have successfully piggybacked their marketing and [...]
Also posted in Advertising, Apple Tagged advert, Apple, bruises, chairlift, chromatic, ipod, nano Leave a comment
Good TV ads still work
We’re in an advertising era where two way dialogue and brand conversation seem to mean everything. Is interrupt marketing dead, inefficient or ineffective? I don’t think so. Some recent TV advertisements have been creative and entertaining to the extent of gaining viral distribution and word of mouth recognition. Take for example the Cadburys or Britvic [...]
Also posted in Advertising Tagged cadburys, conversation, m&s, marks and spencer, offline, tv ads, viral, word of mouth marketing Leave a comment
A conversation platform that will help brands to “test the waters”
Yesterday I discovered UberSpat (loving the Uber). What I like about this new platform is that it’s based on the foundations of Social Media, two-way dialogue. UberSpat not only facilitates conversation and debate, it also lets users reinforce the debate with content, which can strengthen debates from various angles. This website is a great way [...]
Benefits of Microblogging – A real world example
Microblogging has so many versatile marketing uses, however, clients question why they should use microblogs and what are the real benefits? I could probably sit here and write 10 or more obvious reasons, however, one of the most important reasons has to be search engine visibility…I will lend you my real world example: I bought [...]
Also posted in Direct Response, Microblogging, Mobile, Natural Search Optimisation (NSO), Social Media Tagged DR, microblog, Microblogging, social media, tweet, Twitter 1 Comment
Knowing Audiences – Urban Nerds
I recently stepped outside of the Oxford Circus tube station and for some reason a power box fixed to a wall caught my attention. Well actually it was the collage of really cool stickers plastered all over the box that fixed my eyes. One particular one stuck that out was Urban Nerds, what a cool [...]
Also posted in Social Media Tagged advertising schedule, brand engagement, Google, London, offline advertising screams, Offline Media, Oxford Circus tube station, quality outdoor advertising, social media, social media strategies, social media/networking, social media/networking initiatives, social networking environment, social networking route, underground group, Urban Nerds Leave a comment
Social Centric Planning