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Definitely a keeper…
Also posted in Advertising Tagged above the line, Advertising, brand planning, gender stereotyping, tv Leave a comment
A train, some raisins and childhood memories
I’ve been busy recently, what have I been up to?
Errmm…doing site audits, working on pitches and taking trains to Manchester.
Manchester is cool, lots of construction work under way and old boarded up buildings, which were full of character and plastered with graffiti.
On the way back to London I bought a packet of chocolate covered [...]
Bring on the trumpets!
God I love this ad! Stupid, pointless and just plain funny! I hope these guys play on the characters throughout the rest of their offline/online comms. Possibilities are endless and I expect to see more of the same humour in other channels and formats.
Genius!
Also posted in Advertising, Digital Planning Tagged Advertising, Digital Planning, funny tv ad, offline advertising, Offline Media, tv ad Leave a comment
Nano Chromatic
Apple strike again with another really well made iPod ad. Apple have become renowned for using bands such as The Fratellis and Feist in iPod ads of days gone by. This time Apple have enlisted Chairlift; who have an easy, Vampire Weekendish sound.
Apple are clearly another brand that have successfully piggybacked their marketing and advertising [...]
Also posted in Advertising, Apple Tagged advert, Apple, bruises, chairlift, chromatic, ipod, nano Leave a comment
Good TV ads still work
We’re in an advertising era where two way dialogue and brand conversation seem to mean everything.
Is interrupt marketing dead, inefficient or ineffective? I don’t think so.
Some recent TV advertisements have been creative and entertaining to the extent of gaining viral distribution and word of mouth recognition. Take for example the Cadburys or Britvic Drench ads, [...]
Also posted in Advertising Tagged cadburys, conversation, m&s, marks and spencer, offline, tv ads, viral, word of mouth marketing Leave a comment
A conversation platform that will help brands to “test the waters”
Yesterday I discovered UberSpat (loving the Uber). What I like about this new platform is that it’s based on the foundations of Social Media, two-way dialogue.
UberSpat not only facilitates conversation and debate, it also lets users reinforce the debate with content, which can strengthen debates from various angles.
This website is a great way for “scared” [...]
Benefits of Microblogging – A real world example
Microblogging has so many versatile marketing uses, however, clients question why they should use microblogs and what are the real benefits?
I could probably sit here and write 10 or more obvious reasons, however, one of the most important reasons has to be search engine visibility…I will lend you my real world example:
I bought a lovely [...]
Also posted in Direct Response, Microblogging, Mobile, Natural Search Optimisation (NSO), Social Media Tagged DR, microblog, Microblogging, social media, tweet, Twitter 1 Comment
Social Centric Planning