Category Archives: Brands

Comments on brands which i like

Social Centric Planning

By Dhiren | Published: November 14, 2009
View more presentations from Mindshare. At team Invention we’re quite into the 20 slide and 6 minute presentation style called “Pecha Kucha“. Each week a member of our team gives a Pecha Kucha about something they’re passionate about in order to: ice the cake that is our monday meeting ;p Last week my Pecha Kucha [...]
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Definitely a keeper…

By Dhiren | Published: January 20, 2009
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A train, some raisins and childhood memories

By Dhiren | Published: November 29, 2008
I’ve been busy recently, what have I been up to? Errmm…doing site audits, working on pitches and taking trains to Manchester. Manchester is cool, lots of construction work under way and old boarded up buildings, which were full of character and plastered with graffiti. On the way back to London I bought a packet of [...]
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Bring on the trumpets!

By Dhiren | Published: October 26, 2008
  God I love this ad! Stupid, pointless and just plain funny! I hope these guys play on the characters throughout the rest of their offline/online comms. Possibilities are endless and I expect to see more of the same humour in other channels and formats. Genius!
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Nano Chromatic

By Dhiren | Published: October 6, 2008
Apple strike again with another really well made iPod ad. Apple have become renowned for using bands such as The Fratellis and Feist in iPod ads of days gone by. This time Apple have enlisted Chairlift; who have an easy, Vampire Weekendish sound. Apple are clearly another brand that have successfully piggybacked their marketing and [...]
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Good TV ads still work

By Dhiren | Published: September 17, 2008
We’re in an advertising era where two way dialogue and brand conversation seem to mean everything. Is interrupt marketing dead, inefficient or ineffective? I don’t think so. Some recent TV advertisements have been creative and entertaining to the extent of gaining viral distribution and word of mouth recognition. Take for example the Cadburys or Britvic [...]
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A conversation platform that will help brands to “test the waters”

By Dhiren | Published: September 15, 2008
Yesterday I discovered UberSpat (loving the Uber). What I like about this new platform is that it’s based on the foundations of Social Media, two-way dialogue. UberSpat not only facilitates conversation and debate, it also lets users reinforce the debate with content, which can strengthen debates from various angles. This website is a great way [...]
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Benefits of Microblogging – A real world example

By Dhiren | Published: September 14, 2008
Microblogging has so many versatile marketing uses, however, clients question why they should use microblogs and what are the real benefits? I could probably sit here and write 10 or more obvious reasons, however, one of the most important reasons has to be search engine visibility…I will lend you my real world example: I bought [...]
Also posted in Direct Response, Microblogging, Mobile, Natural Search Optimisation (NSO), Social Media | Tagged , , , , , | 1 Comment

Knowing Audiences – Urban Nerds

By Dhiren | Published: August 27, 2008
I recently stepped outside of the Oxford Circus tube station and for some reason a power box fixed to a wall caught my attention. Well actually it was the collage of really cool stickers plastered all over the box that fixed my eyes. One particular one stuck that out was Urban Nerds, what a cool [...]
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