hullo!
This is Dhiren Shingadia's blog about stuff that makes him tick. Here you'll find ramblings about web technology, design and occasional, superfluous, spatters of randomness.
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i’ve been reading
Category Archives: Advertising
Burroughs Vintage Ad
Via @GuyKawasaki, Well Medicated and Pink Ponk
Taking advantage of the sun
I’ve been a crap blogger recently, if you subscribe to my feed you’ll probably notice that I haven’t given you much to read. I haven’t packed in the blog, I’ve just busy been reading, observing, analysing and thinking. The Ad/Media world has turned into a circus over the last 6 or 7 months. Budget cuts, [...]
Also posted in Politics & Society, Social Media Tagged blogversations, online debates, Politics & Society, respect Leave a comment
Definitely a keeper…
Also posted in Brands Tagged above the line, Advertising, brand planning, gender stereotyping, tv Leave a comment
Anti-drugs
I’m a massive supporter of any anti-drugs campaigning, however, above the line anti-drugs adverts have always lacked a degree of “cred”. Finally the new FRANK ad has changed this. It’s just damn clever!
A train, some raisins and childhood memories
I’ve been busy recently, what have I been up to? Errmm…doing site audits, working on pitches and taking trains to Manchester. Manchester is cool, lots of construction work under way and old boarded up buildings, which were full of character and plastered with graffiti. On the way back to London I bought a packet of [...]
Bring on the trumpets!
God I love this ad! Stupid, pointless and just plain funny! I hope these guys play on the characters throughout the rest of their offline/online comms. Possibilities are endless and I expect to see more of the same humour in other channels and formats. Genius!
Also posted in Brands, Digital Planning Tagged Advertising, Digital Planning, funny tv ad, offline advertising, Offline Media, tv ad Leave a comment
Nano Chromatic
Apple strike again with another really well made iPod ad. Apple have become renowned for using bands such as The Fratellis and Feist in iPod ads of days gone by. This time Apple have enlisted Chairlift; who have an easy, Vampire Weekendish sound. Apple are clearly another brand that have successfully piggybacked their marketing and [...]
Kool collaboration
I was on the Vice website and saw this yesterday. Yes I know, I know, I read Vice. What can I say…I like the quirky photo journalism. I think it’s great how Volvo, Yahoo, Vice and The Independent have come together for this brand mash-up concept. All the underpinnings of a good social media exercise [...]
Also posted in Social Media Tagged collaboration, independent, mash up, social media, vice, volvo, Yahoo Leave a comment
Good TV ads still work
We’re in an advertising era where two way dialogue and brand conversation seem to mean everything. Is interrupt marketing dead, inefficient or ineffective? I don’t think so. Some recent TV advertisements have been creative and entertaining to the extent of gaining viral distribution and word of mouth recognition. Take for example the Cadburys or Britvic [...]
Also posted in Brands Tagged cadburys, conversation, m&s, marks and spencer, offline, tv ads, viral, word of mouth marketing Leave a comment
Product story inside the advertising