Brands start using the iPhone as a marketing tool

I’ve had my iphone for just over a month now and I’ve been looking at all the clever things you can do with it. Facebook, twitter, wordpress and IM are all now accessible via my handset.

With all the technology available I was keen to see which large brands would have a hit with using the iphone as marketing tool. Well it turns out it’s Audi with their A4 driving challenge game.

It has become the second most popular download from the Apple free apps store. The game uses iPhone motion sensor technology to provide a game which people will keep playing time and time again, a great way to keep people engaged!

Also well done to Carling who put together iPint, lots of virtual drinking fun here…but can we please stop placing an “i” before every single iPhone app.

I’m yet to see any non-digital brands put really useful brand utilities within the free apps store, I guess it’s only a matter of time.

Over a year ago brands were competing over widgets and now thanks to the iPhone and the halo effect it’s had on the rest of the mobile market I am sure we will see brands run to provide the best mobile brand utility, not just for the iPhone but the generation of other handsets posing to be iPhone alternatives.