A train, some raisins and childhood memories

I’ve been busy recently, what have I been up to?

Errmm…doing site audits, working on pitches and taking trains to Manchester.

Manchester is cool, lots of construction work under way and old boarded up buildings, which were full of character and plastered with graffiti.

On the way back to London I bought a packet of chocolate covered Sun Maid Raisins, I’d never seen these anywhere before.

If you were a child of the 80’s like moi, you’ll probably remember The California Raisins ad’s, TV show and songs.

How cool were they? All the kids at school use to watch the show and munch on the raisins, not because they tasted fantastic (without chocolate), but because raisins were cool.

That show and the ad’s were pioneering examples of brand entertainment, contentainment or whatever you want to call it. I don’t know about you guys, but thanks to those ad’s I’ve always subconsciously associated Marvin Gaye with dried fruit.