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this is Dhiren Shingadia's blog about stuff that makes him tick.
i'm numetrick83 on twitter and everything else can be found on my home page.
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kalendar
Monthly Archives: September 2010
Origins of innovation
This is the second video I’ve seen that uses high-speed illustration. I think the same guys that put together the RSA videos have produced this one: via kotke I’m liking Johnson’s theory: increased connectivity equates to more innovation; however, I can’t but help think that we’re missing a breed of modern day renaissance men who [...]
Just when you thought you were close…
You discover a whole a new layer; a different pile of cables; more open doors and decisions. There’s still LOTS to do.
Cultural frameworks and practices
While usability tests and focus groups are useful for specific phases of application development, they aren’t as useful for understanding cultural frameworks and practices because by the time an app is being tested. It has already accumulated so many cultural assumptions along the way in the design process that users are often asked to test [...]
Posted in Design, User Experience (UE) Leave a comment
Prisoners Dilemma
A real strategist understands business and how communications, in all forms, work to drive acquisition and sales. Communications strategies are heavily influenced by corporate strategy and market landscapes. I have started to read The Art of Strategy in order to revist corporate strategy and understand more complex modus operandi. The book has so far been [...]
Posted in Digital Planning Tagged account planning, business strategy, corporate strategy Leave a comment
links for 2010-09-13
A Journey by Tony Blair | Book review | Books | The Guardian I like the last line on this article: "confidence, clarity and a clear sense of purpose." Tony Blair, say what you like about him, generated an interest in politics within—an otherwise disinterested—young Britain. i admired Blair for his clarity, gravitas and ability [...]
Posted in Uncategorized Leave a comment
Fruity drinks and lunchtime dreams
I was sitting slouched when this ad first came on and the people around me immediately started laughing at the jingle/strap-line. Its at that point that you know a campaign is going to have some talk-ability. I often sigh when I’m asked to “go and check if people are talking about our TV ads”, because [...]
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