hullo!
this is Dhiren Shingadia's blog about stuff that makes him tick.
i'm numetrick83 on twitter and everything else can be found on my home page.
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kalendar
Monthly Archives: October 2008
Bring on the trumpets!
God I love this ad! Stupid, pointless and just plain funny! I hope these guys play on the characters throughout the rest of their offline/online comms. Possibilities are endless and I expect to see more of the same humour in other channels and formats. Genius!
Posted in Advertising, Brands, Digital Planning Tagged Advertising, Digital Planning, funny tv ad, offline advertising, Offline Media, tv ad Leave a comment
My iPhone
I’ve had it for a few months now, yes I was one of those sad people queuing outside the O2 store during the first month they came out. This little gadget has seriously changed the way I work these days, here’s why: - It syncs with my calendar at the office - It syncs with [...]
Posted in Apple, Mobile, Technology Tagged 3G, Apple, eventsync, evernote, facebook, flickr, ical, iphone, phone application, phone applications, shozu, twitteriffic, upcoming, wordpress Leave a comment
Twedit Twunch
I’ve just been messing about with some of the twitter analytics tools available on the web in order to gain an idea of how people are reacting towards the credit crunch. All the tools show a recent uplift in tweets during this month and twitter spectrum shows associative phrases around the term. Twist: Twitter Spectrum: [...]
Posted in Measurement, Social Media, WOM Tagged analysis, analytics, Measurement, social media, social media measurement, Twitter Leave a comment
Get involved – “Pass it on”
I’ve been watching Jamie’s Ministry of Food for a couple of weeks and I think it’s brilliant! A real life example of a social experiment that encourages people to cook, eat well and pass on their learnings. In the show Jamie drives around Rotherham, knocking on peoples doors, holding cooking classes and getting people to [...]
FOWA
I was at FOWA for the second day of the conference last week, it was an insightful day out of the office and I walked out feeling quite informed about all things going on in the world of web apps and social websites. My day kicked off with Tim Bray giving a good on talk [...]
Posted in Cloud computing, Social Media, Technology Tagged Cloud computing, collaboration, credit crunch, facebook, FOWA, oAuth, Open Source, social media, web applications, zuckerberg Leave a comment
Nano Chromatic
Apple strike again with another really well made iPod ad. Apple have become renowned for using bands such as The Fratellis and Feist in iPod ads of days gone by. This time Apple have enlisted Chairlift; who have an easy, Vampire Weekendish sound. Apple are clearly another brand that have successfully piggybacked their marketing and [...]

The power of tagging