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i'm dhiren shingadia and you've arrived on my blog about stuff that I do. i'm a doer.
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kalendar
Monthly Archives: September 2008
Geek Meet
So I attented twestival earlier during the week, a sort of social media, web2 and netrentrepreneur gathering all organised via twitter. This was definitely the first media event I had attended, which had been organised through twitter. Some people were shocked about how many agency bods had attended but then what did they expect? A [...]
Posted in Microblogging, Social Media Tagged geeks, Microblogging, social media, twestival, Twitter, web2 Leave a comment
Thinking about who reads your content
I remember studying an e-learning module at University during my final year, it involved learning about different learning styles and the psychology behind learning. One of the learning theories we covered was called VARK learning styles by Flemming and Mills. The theory outlined four main types of learning style/persona: - Visual People who are visually [...]
Posted in User Experience (UE) Tagged content optimisation, Content planning, elearning, VARK Leave a comment
Kids and Kom-pu-ters
I was with family on Sunday, my little nephew (aged 9) went into his bedroom came back out with his laptop. Not just any old laptop my I add, a state of the art Dell Inspiron. As he was loading up Roxio photo software to show me a slideshow of their holiday (which he compiled [...]
Posted in Digital Planning Tagged children, digital natives, elearning, kids, research Leave a comment
I see the little ones have grown up, Chai?
When I was a kid I used to get taken to asian fabric shops by my parents every other Saturday. As my parents were regular customers they used to have a bit of banter with the shop keepers who used to serve them complimentary chai and food. You don’t exactly see this happening in John [...]
Hosting parties and making friends
One of my favourite quotes is: “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you” – Dale Carnegie That quote has long sat on my Facebook profile even before I started to understand Social Media [...]
Web design that embodies the brand and product
Genius…the marketing spin and opportunities are just endless!
Good TV ads still work
We’re in an advertising era where two way dialogue and brand conversation seem to mean everything. Is interrupt marketing dead, inefficient or ineffective? I don’t think so. Some recent TV advertisements have been creative and entertaining to the extent of gaining viral distribution and word of mouth recognition. Take for example the Cadburys or Britvic [...]
Posted in Advertising, Brands Tagged cadburys, conversation, m&s, marks and spencer, offline, tv ads, viral, word of mouth marketing Leave a comment
A conversation platform that will help brands to “test the waters”
Yesterday I discovered UberSpat (loving the Uber). What I like about this new platform is that it’s based on the foundations of Social Media, two-way dialogue. UberSpat not only facilitates conversation and debate, it also lets users reinforce the debate with content, which can strengthen debates from various angles. This website is a great way [...]
Benefits of Microblogging – A real world example
Microblogging has so many versatile marketing uses, however, clients question why they should use microblogs and what are the real benefits? I could probably sit here and write 10 or more obvious reasons, however, one of the most important reasons has to be search engine visibility…I will lend you my real world example: I bought [...]
Posted in Brands, Direct Response, Microblogging, Mobile, Natural Search Optimisation (NSO), Social Media Tagged DR, microblog, Microblogging, social media, tweet, Twitter 1 Comment
The growing importance of video content
I have made various references to video content and video websites recently and I think video in it’s entirety is being under used as a social media communication method. This is primarily due to the restrictions of existing social video platforms as the majority of them only provide basic uploading and organisation functionally. Up until [...]
Posted in Social Media, Video Content Tagged online video, seesmic, social media, streaming, video, video community, vlog, vlogging, web2, webcam Leave a comment
Kool collaboration